Freddie Mac SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2384
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SWOT Analysis of Freddie Mac with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Freddie Mac

Parent Company

Federal Home Loan Mortgage Corporation

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

We make home possible

USP

Government sponsored enterprise and public company offering mortgage backed securities.

STP

Segment

Depository institutions, savings & loan associations

Target Group

Individuals and institutions looking for investment in mortgage

Positioning

Mortgage backed security services

SWOT Analysis

Strengths

1. Market leader engaged in financing of residential mortgage loans
2. Government sponsored enterprise gives it a huge advantage and perception of security among customer
3. Emerging brand name: Recognized by Forbes' Global public companies rankings
4. Over 5000 employees offer these services

Weaknesses

1. Decline in net income and assets led to slight hampering confidence among investors and shareholders
2. Stiff competition from some other bigger investment agencies

Opportunities

1. Government efforts after sovereign debt crisis could boost low defaults, eventually helping Freddie Mac.
2. Lowering of home loan interest can bring in confidence in the home loan market.

Threats

1. Risk after housing bubble in US
2.A change in mortgage rules can make it tougher to buy or sell houses ultimately hurting business.

3.Threat of intensifying competition and rise of new entrants.

Competition

Competitors

1.Archstone
2.Boston Properties Inc
3.Vornado Realty Trust

4.Equity Office Management, L.L.C

5.Equity Residential

6.Apartment Investment & Management Co



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