Investec Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2565
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SWOT Analysis of Investec Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Investec Bank

Parent Company

Investec Bank

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Out of the ordinary

USP

Strong brand image through sponsorships in various sports such as rugby, horse racing, football and other activities.

STP

Segment

Enterprises and investors

Target Group

Small enterprise looking for leasing and individual investors

Positioning

Asset management and micro lending firm

SWOT Analysis

Strengths

1. Global presence through acquisitions and investments in growing business avenues.
2. Strong commitment by borrowers in South African financial market helps the company to have easy lending.
3. The asset management has witnessed a consistent organic growth since inception

4. Wide range of capabilities to have flexibility in offering array of client range solutions
5. Operates primarily in South Africa, the United Kingdom, Australia and Ireland through over 0ver 6000 employees globally

Weaknesses

1. Lack of presence on emerging economies
2. Dependence on only a few countries for its operations is risky during fluctuating financial scenarios

Opportunities

1. Scope of growth through launch new offerings(for example Investec  GSF Contrarian Equity Fund, FT).
2. Growth in the pension funds industry can bring business to the organization.

Threats

1. Volatilty in bond and equity market.
2. Looming economic crisis in Europe.
3.Attrition of experienced leaders from the organization

Competition

Competitors

1. Deutsche Boerse
2.Barclays PLC
3.HSBC Holdings PLC

4.The Royal Bank of Scortland Group plc

5. Northern Rock

6.Absa Group Ltd

7.FirstRand Ltd



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