Bank of Montreal SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3044
Advertisements

SWOT Analysis of Bank of Montreal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Montreal

Parent Company

Bank of Montreal Financial Group (BMO)

Category

Banking

Sector

Financial services

Tagline/ Slogan

Making money make sense

USP

A group driven by enduring corporate values

STP

Segment

Institutional and individual clients in need of financial assistance

Target Group

Small, medium and corporate clients and individual customers

Positioning

Bank committed to provide great customer experience

SWOT Analysis

Strengths

1. Over 35,000 employees serves 7 million+ customers
2. BMO Capital Markets named as the “Best Investment Bank, Canada” by Global Finance Magazine
3. Dividend Yield (Yearly as well as 5- Year Avg) is considerably high in comparison to sector and industry figures
4. BMO was ranked worldwide amongst the world’s strongest banks category by Bloomberg

5.Ranked amongst Top 10 North American banks in terms of assets and market capitalization

6.Highly diversified financial services organization
7. Sponsor of many sports and other events

Weaknesses

1. In terms of the number of branches, the bank lags behind the top 3 Canadian banks
2.Overdependence on Canada and US, and limited global presence

Opportunities

1. BMO venturing into Abu Dhabi will help in expansion in the Middle East
2.High opportunity to venture into developing economies like China and India
3. Mergers and acquisitions and joint-ventures

Threats

1. Slowing consumer loan growth in Canada affecting Canadian banks
2.Uncertainity and regulatory changes in Canada and US will have significant effect on the bank
3. Economic fluctuations can create problems

Competition

Competitors

1.Royal Bank of Canada
2.TD Group
3.Bank of Nova Scotia



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: