Posted in Banking & Financial Services, Total Reads: 765
SWOT Analysis of Everbright Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
China Everbright Group
Banking and Financial Services
Increase the commercial real estate investment
Commercial bank and brokerage majority owned by the Chinese government
Institutional and individual investors
Institutional and individual investors for financial service
Brokerage services for various securities, including shares, funds, warrants, and bonds; and asset management services.
1. Achieving inorganic growth through partnerships with other associates(such as Shanghai Pudong Science and Technology Investment, Macquarie, Prudential Investments and others) 2. Strong backing in form of government ownership 3. Leveraging early mover advantage: second IPO by a Chinese brokerage 4. Leveraging Information and Communication technology and delivering real time solution to improve business 5. It provides brokerage services for various securities, including shares, funds, warrants, and bonds; and asset management services
1. Stringent restrictions(China being cautious about its policy) in domestic environment may restrict growth 2. Prone to government interventions: Government ownership can act as a double edge sword with the company highly susceptible to political intervention
1. Scope of further geographical diversification through investments, mergers and acquisitions 2. Strategic alliance at domestic scale with companies
1. Fluctuation in the economy of China makes the growth unpredictable 2. Industry is impacted to a large degree by change in regulations and legislatures 3. Intense competition: Increasing entrants and global player are giving tough competition
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