Irish Life and Permanent SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1118
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SWOT Analysis of Irish Life and Permanent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Irish Life and Permanent

Parent Company

Irish Life Assurance/Irish Permanent Building Society/Trustee Savings Bank

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

More options for your future

USP

Ireland’s largest life assurance company

STP

Segment

Enterprise and individuals interested in financial services

Target Group

Enterprise and individuals looking for investing in insurance, managing their wealth and retail banking

Positioning

Institution specializing in life and pensions, asset management and retail banking.

SWOT Analysis

Strengths

1. Strong market positions in life and pensions, asset management and retail banking
2. Backing of government: The government has 99 percent stake in the company
3. Balanced distribution network: Products and services are distributed through a wide range of channels including bank branches, independent intermediaries and brokers, the Irish Life sales-force and directly to customers.
4. Has a wide presence in UK and has a workforce of over 5,000

Weaknesses

1. Risk of suffering from political intervention, as government is the owner
2. Dependent on volatile market: The financial market is always filled with uncertainties and speculation introduces contingency
3.Limited global presence compared to some other European banks

Opportunities

1. Geographical expansion through partnerships, mergers, acquisitions and foreign investments
2. Scope of including wide range of offerings to cater to larger customer base

Threats

1. Limited by change in regulations and legislations
2. Intense growing competitions

3. Risk of losing credit rating owing to financial crisis in Ireland

Competition

Competitors

1.EBS Building Society
2.FBD Holdings
3.Irish Nationwide Building Society

4.Bank of Ireland

5.Ulster Bank

6.National Irish Bank

7.First Trust Bank



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