Irish Life and Permanent SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 1215
SWOT Analysis of Irish Life and Permanent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Irish Life and Permanent
Irish Life Assurance/Irish Permanent Building Society/Trustee Savings Bank
Banking and Financial Services
More options for your future
Ireland’s largest life assurance company
Enterprise and individuals interested in financial services
Enterprise and individuals looking for investing in insurance, managing their wealth and retail banking
Institution specializing in life and pensions, asset management and retail banking.
1. Strong market positions in life and pensions, asset management and retail banking 2. Backing of government: The government has 99 percent stake in the company 3. Balanced distribution network: Products and services are distributed through a wide range of channels including bank branches, independent intermediaries and brokers, the Irish Life sales-force and directly to customers. 4. Has a wide presence in UK and has a workforce of over 5,000
1. Risk of suffering from political intervention, as government is the owner 2. Dependent on volatile market: The financial market is always filled with uncertainties and speculation introduces contingency 3.Limited global presence compared to some other European banks
1. Geographical expansion through partnerships, mergers, acquisitions and foreign investments 2. Scope of including wide range of offerings to cater to larger customer base
1. Limited by change in regulations and legislations 2. Intense growing competitions
3. Risk of losing credit rating owing to financial crisis in Ireland
1.EBS Building Society 2.FBD Holdings 3.Irish Nationwide Building Society
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