London Stock Exchange SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3470
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SWOT Analysis of London Stock Exchange with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

London Stock Exchange

Parent Company

London Stock Exchange Group

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Dictum Meum Pactum (My Word is My Bond)

USP

Largest stock market in Europe

STP

Segment

Institutional and individual investors

Target Group

Institutional and individual investors looking for investing in financial security

Positioning

Ordinary Shares, Exchange Traded Funds, Exchange Traded Commodities, Covered Warrants, Structured Products, Bonds, Retail Bond, Global Depositary Receipts (GDRs).

SWOT Analysis

Strengths

1. Strong history since its inception in 1801
2. Robust technology: Offer participants with real time services
3. Expanding marketing leadership from England to Europe by series of mergers an acquisitions(such as Borsa Italiana, MTS, Turquoise)
4. A huge market capitalization makes it one of the top five stock exchanges in the world

5. 2,900+ companies from over 60 countries listed on exchange.

6. Over 400 firms, mainly investment banks and stockbrokers, are members of the London Stock Exchange.

7. Offers wider array of financial instrument to investors

Weaknesses

1. Directly coupled with the economy of Europe, thus attracting higher risk.
2. A small technical glitch can have a major impact on the finance of the nation.
3.Large institution need lots of manpower and manual intervention to sustain the business model

Opportunities

1. Growth by expanding participating companies
2. Diversification of risk at global scale through strategic expansion

Threats

1. Threat of competitors: Attempts of failed takeovers in past cannot rule out the possibility of takeover.
2. Highly impacted by regulatory and legal changes due to cascading effect of financial market performance.

Competition

Competitors

1. BATS Global Markets
2.NYSE Euronext

3. Bolsas and Mercados

4.. Deutsche Börse AG

5. BM&F Bovespa


The table above concludes the London Stock Exchange SWOT analysis along with its marketing and brand parameters.

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