Agricultural Bank of China SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2361
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SWOT Analysis of Agricultural Bank of China with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Agricultural Bank of China

Parent Company

Agricultural Bank of China

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

Helping you grow; Customers always placed first

USP

The bank that has a Comprehensive business portfolio, extensive distribution network and advanced IT platform.

STP

Segment

For the people who are looking to invest and take credit from banks

Target Group

Families,Corporate, Small entrepreneurs

Positioning

Committed to catering to the needs of Sannong and capitalizing on the synergy between the urban areas and the county areas.

SWOT Analysis

Strengths

1. Strong Deposit Base Providing Stable and Low-cost Funding.
2. Extensive Nationwide Branch Outlet Network (24,000+ domestic branch outlets) Complemented by a Multi-channel Electronic Banking System.
3. Capital Adequacy Ratio
4. Fast growing fee and commission based business.

5. Ranked amongst top 10 in The Banker’s “Top 1000 World Banks” list
6. Has over 440,000 employees serving over 3 million corporate clients and 320 million retail customers

Weaknesses

1. The state-owned charters make them less flexible in decision making.
2. Dependence on China and limited global penetration

Opportunities

1.Large and Diversified Customer base providing significant growth potential.
2.Well-positioned to Capitalize on China's Future Growth in Both Urban Areas and County Areas.

3. Strategic business diversification.

4. Can get into strategic Alliance to operate in India and other developing nations.

Threats

1.Global economic condition
2.Uncertain Chinese banking sector outlook
3.Foreign banks increasing their footprint in China

4. Increase in the no. of NPAs further can be hazardous

Competition

Competitors

1. Bank of China.
2. China Construction Bank.
3.Industrial and Commercial Bank of China.



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