BB&T SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1280

SWOT Analysis of BB&T with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

BB&T Corporation


Banking, Financial Services


Commercial and Investment Banking

Tagline/ Slogan

There’s opportunity here


Fast growing, highly profitable financial holding company.



Institutional and individual clients in need of financial assistance.

Target Group

Institutions and Individuals.


Bank with Stable ratings throughout the holding company.

SWOT Analysis


1. Top 10 US Financial services holding with a strong market position
2. Strong capital position with over 30,000 employees
3. Successful history of managing acquisitions helpful in attracting further targets
4. Wide range of services offered from Banking, Loans, Investment Services, Insurance, e-Services


1. Challenges in residential real estate markets to strain nonperforming assets.
2. Intensely competitive market and limited product offerings compared to leaders in the competition
3. Limited global presence compared to large institutions


1. Cross selling of products and services
2. Repaying treasury and exiting the TARP program
3. Possibility of expanding presence into HBOS branch network

4. Raising rates paid on its mini-cash ISA


1. Consolidation and competition in the financial services industry may impact deposit market share
2. Adverse impact of the likely credit card crisis in the US
3. High street bank's Net operations leading the field



1. Bank of America Corporation
2.Regions Financial Corp.
3.Sun trust banks,Inc.


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