Grupo Financiero Banorte SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 886
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SWOT Analysis of Grupo Financiero Banorte with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Financiero Banorte

Parent Company

Grupo Financiero Banorte

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

Banorte the Strong Bank Of Mexico

USP

Using technology to provide the highest quality service, to be close to our clients and the markets in which we compete.

STP

Segment

People looking for banking and finance related services.

Target Group

Families, Corporates, Entrepreneurs

Positioning

Meeting the financial needs of our customers through personalized service of high quality, given with kindness and efficiency.

SWOT Analysis

Strengths

1. One of the Largest bank in Mexico's national capital
2. Fourth largest financial group in Mexico with over 20,000 employees
3. It has over 1,000 branches and 2,800 ATMs that give national coverage.
4. Enjoys a successful history of acquisitions of financial institutions in Mexico, which has established its presence

5. Is on the Forbes Global companies list

Weaknesses

1. Dependence on a single market makes it vulnerable to economic fluctuations
2. Limited global penetration compared to leading banking institutions

Opportunities

1. Group lending to communities to back the economy.
2. Small Scale Industry finance to tap the real potential.
3. Agrifinance

Threats

1. Foreign corporations taking over the financial sector of Mexico.
2. Sustainability concerns.
3. Global slowdown.

4. Narco capitalists might use the bank to launder money.

Competition

Competitors

1. Citibank Banamex USA
2. Afirme Grupo Financiero
3. Banco Regional de Monterrey, S.A

4. Banamex

5. Banco Bital



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