Kuwait Finance House SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2086
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SWOT Analysis of Kuwait Finance House with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kuwait Finance House

Parent Company

Kuwait Investment Authority

Category

Banking

Sector

Banking and Finance

Tagline/ Slogan

Leading Islamic Financial Institution in the World (mission)

USP

First Islamic bank established in the State of Kuwait and today they are one of the foremost Islamic Financial Institutions in the world.

STP

Segment

People who are interested in local and international investment activities.

Target Group

Families, Corporates , Investors

Positioning

To be the Leading Islamic Financial Institution in the World by Providing Competitive and Shari’a Compliant Banking, Financing and Investment Products to Exceed the Expectations of Our Customers, to Motivate Our Employees and to Meet the Objectives of Our Shareholders.

SWOT Analysis

Strengths

1. Got the award for Most Trusted Islamic Bank from World Finance
2. A secure online website that allows for 140 different banking services that can be conducted with ease from home or office
3. A state of the art, voice recognition call center called “SAWTAK” that operates 24/7. The first of its kind in Kuwait
4. Through such services, KFH has attained large share of the retail banking market share in Kuwait

5. ATMs that over-arch the State of Kuwait, strategically located for easy access
6. Investment activities in the US, Europe, South East Asia and the Middle East

Weaknesses

1. Over-dependence on the Middle East and limited global exposure compare to leading banks
3. Oil-driven economy with limited diversification opportunity

Opportunities

1. Potential for Islamic financial services in US where Muslim population is expected to grow
2. Global expansion can increase reach of Islamic banking
3.  It can launch dollar-denominated Islamic bonds.

4. It can launch Islamic funds that don’t give interest (earning interest is against Sharia law), but interest on Assets.

Threats

1. Economic Slowdown
2. Vulnerable to US policies regarding oil imports
3. Unrest in the Gulf region

Competition

Competitors

1. Central bank of Kuwait
2. Industrial bank of Kuwait
3. Al-Ahli Bank of Kuwait

4. Commercial Bank of Kuwait

5. Gulf Bank

6. National Bank of Kuwait



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