Sberbank of Russia SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1668
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SWOT Analysis of Sberbank of Russia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sberbank of Russia

Parent Company

Central bank of Russia

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

By your side; Always Nearby

USP

Largest bank in Russia and Eastern Europe. (Undisputed Leader)

STP

Segment

Institutions and Entrepreneurs looking for any financial assistance.

Target Group

Families, Corporate, Small entrepreneurs.

Positioning

It is a bank for the local people for all their needs.

SWOT Analysis

Strengths

1. Sberbank today is one of the largest credit institution in Russia and CIS
2. Over a quarter of total banking assets in Russia, about half of retail deposits, about one-third  of retail & corporate lending
3. The largest branch network in Russia — over 20,000 offices,

260,000 employees
4. 300 million individual accounts vs. 140 million country population.

5. The Bank has the highest national scale rating of AAA

Weaknesses

1. Speculation of governance failure due to Russia’s Central Bank Stake
2. Contraction on its balance sheet due to strengthening of the ruble against the U.S. dollar and the euro

Opportunities

1. Better Cross Sales
2. Better relationship management
3. Simplification of business processes

4. It can acquire small regional banks in India to tap the rural population where the potential and growth are maximum

5. It can also acquire or enter into strategic alliance in South Africa or Brazil to tap the developing nation market

Threats

1. The macroeconomic situation
2. Growing competition in the Russian financial sector
3. The risk of cost/income ratio deterioration

Competition

Competitors

1. Alfa Group Consortium
2. Deutsche Bank Ltd
3. MDM Bank



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