UBI Banca SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 924

SWOT Analysis of UBI Banca with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UBI Banca

Parent Company

UBI Banca




Retail Banking and Financial Services

Tagline/ Slogan

Union of Italian Banks.


Listed co-operative Bank – Dual governance system.



People who are on the lookout for loans.

Target Group

Retail banking customers.


The bank that has presence in all the wealthy parts of the country.

SWOT Analysis


1. One of the top five banking group in Italy by both market capitalization and number of branches.
2. The Group, mainly domestic, has a multiregional coverage with over 1,900+ branches. 
3. Almost three-quarters of its total revenues comes from Retail banking.
4. Over 4 Million client base

5. 9 network banks with capillary territorial coverage and a sales force of over 9,000 people (including 1,000 financial advisors)


1. Low penetration across Europe and the world; just a regional player
2. Increasing operating expenses and tough competition


1. Financing the priority sector, i.e, Agriculture.
2. Small Scale industry financing.
3. Taxation related consulting.


1. Euro zone Crisis.
2. Italian Public debt which has reached 119.1% of total GDP.
3. 5% of the branches were closed in last 4 years indicating that the bank is going through problems and is losing on the business they were getting from the closed branches.

4. Cuts in Corporate lending.



1. UniCredit group
2. Banca D’Italia
3. Intesa Sanpaolo


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