VTB Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1166
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SWOT Analysis of VTB Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

VTB Bank

Parent Company

VTB Bank

Category

Banking

Sector

Corporate, Investment and Retail banking.

Tagline/ Slogan

World Without Barriers

USP

To provide world-class financial services for a sustainably better future for customers, shareholders and society.

STP

Segment

Institutional and individual clients seeking financial assistance and advisory services.

Target Group

Large, medium and small sized enterprises, personal banking catering to individuals and businesses of all sorts.

Positioning

One stop Shop for various range of financial and banking services.

SWOT Analysis

Strengths

1. Net profit increasing year on year Group’s history.
2. One of the leading banks in Russia
3. Over 40,000 employees form the workforce
4. It operates in over 20 countries across the globe
5. VTB Group's business model comprises corporate, retail and investment businesses

Weaknesses

1. Shallow domestic capital markets, which limits banks' ability to raise long-term domestic currency funds.
2. Limited global presence compared to larger banks means limited market growth

Opportunities

1. Convert unique strategic positioning into consistent return on capital.
2. Further diversify business while maintaining focus on key

strategic segments which contribute the most to the

Group’s profit.
3. Leverage broad international presence to serve clients

Globally.

Threats

1. Euro-zone Crisis and fluctuating markets
2. Increasing staff and administrative costs
3. Threat from expansion of other global banks

Competition

Competitors (M&A)

1. Morgan Stanley
2. JP Morgan
3. Renaissance Capital



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