China Merchants Securities SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 845
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SWOT Analysis of China Merchants Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Merchants Securities

Parent Company

China Merchants Securities

Category

China Merchants Group

Sector

Investment Services

Tagline/ Slogan

Investors should have the right to choose

USP

Leading Investment Bank with a full broker license

STP

Segment

Individual and institutional investors

Target Group

Investors looking to invest in financial security products

Positioning

Financial entity specializing in International Business, Institutional Business, Individual Investment and Asset Management

SWOT Analysis

Strengths

1. Joining hands with foreign force for expansion: Creation of China Merchants Fund Management in collaboration with ING Investment Management.
2. Underwriter of some of the best companies across domestic scale
3.  Recognition: The website was awarded “The Best Securities Company Website” for ten consecutive years
4. Geographical diversification: Opening of office at Hong Kong and more initiatives for marking presence across globe

Weaknesses

1. Non willingness of investors to invest in long term leading to losses
2. Presence mainly in China and limited global reach

Opportunities

1. Scope of further geographical diversification through investments, mergers and acquisitions.
2. Strategic alliance at domestic scale with companies.

Threats

1. Fluctuations in the economy of China can lead to unpredictable growth.
2. Affected by change in regulations and legislatures.
3. Intense competition of global entrants and local companies.

Competition

Competitors

1.CITIC
2.Haitong
3.Guotai Junan

4.Guagfa

5.Galaxy

6.China Merchants

7.Hatai Lianhe

8.Guosen Securities

9.Shenyin Wanguo



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