Citic Securities SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1139
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SWOT Analysis of Citic Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Citic Securities

Parent Company

Citic Group

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Steady, visionary and strong

USP

Advanced account management system making it one of the largest underwriters in China

STP

Segment

Enterprises and institution  investors

Target Group

Large and medium sized enterprises and institution investors

Positioning

Enterprises and institution investors looking for financial advisory services

SWOT Analysis

Strengths

1. Improvement in distribution platform through acquisition.
2. Geographical spread of the business through partnerships.
3. Abundant operational experience helped to gain position as special purpose trust in MBS project of China.

4. Strong position of underwriter in the financial market of China.

5. First mover advantage: First IPO by a Chinese brokerage.

Weaknesses

1. Heavy dependence on the China market and limited penetration across the world

Opportunities

1. Stake in new ventures opening up offshore opportunities.
2. Increasing avenues of investing in growth opportunities.

Threats

1. Increasing competition in the market.
2. Susceptable to legal and regulatory changes.

3. Dip in economic growth of China in first quarter of 2012.

Competition

Competitors

1.China Merchants Bank

2.Nomura

3.Hongyan Securities

4.Yuanta Financial Holding

5.Everbright Securities

6.Taishin Financial Holding



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