HAL Trust Investments SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1404
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SWOT Analysis of HAL Trust Investments with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HAL Trust Investments

Parent Company

HAL Holding N.V

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Increasing long-term shareholder value (vision)

USP

Robust domestic investment company with a well proven track record

STP

Segment

Enterprise and institutions

Target Group

Enterprise and institutions looking for raising funds through investments in them

Positioning

Acquiring and holding significant shareholdings in companies for growth

SWOT Analysis

Strengths

1. Massive workforce: Over twenty four thousand employees
2. Healthy revenue and consistent performance
3. Results of investments are well proven and have good track record.
4. Having investments in companies such as Boskalis, Dockwise, Safilo, Vopak amongst the list.

Weaknesses

1. Centralized: Concentrated on geographic scale
2. Dependent on volatile financial market

Opportunities

1. Growth on a global scale through partnerships, mergers and acquisitions.
2. Achieving organic growth through investments in other sectors.

Threats

1. Contraction of Netherland’s GDP by 0.6 percent during fourth quarter of 2011.
2. Constrained by regulations and legislations.
3. Intensifying competition.

Competition

Competitors

1. TNO Bedrijven B.V
2.Yukos International UK BV
3.IMC Financial Markets, Inc

4.Hewlett-Packard Global Investments B.V

5.Europe Interchange B.V



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