Kinnevik SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 769
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SWOT Analysis of Kinnevik with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kinnevik

Parent Company

Investment AB Kinnevik

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Our experience in emerging markets are turning risks into opportunities

USP

One of the largest listed investment companies in Europe

STP

Segment

Institutional and individual investors

Target Group

Institutional and individual investors looking to invest in funds

Positioning

Fund investor in the area of Paper & Packaging, Telecom & Services, Media, Online Services, Microfinancing and Renewable energy.

SWOT Analysis

Strengths

1. Kinnevik has set up numerous entrepreneurial new businesses within media, telecoms and business services
2. Geographical diversification: Spread across the globe in certain degree
3. Stationed in a robust economy which withstood the sovereign debt crisis
4. Robust business: Strong increase in our net asset value, particularly during the fourth quarter, and in very tough times

Weaknesses

1. Need to move away from concentration of western Europe
2. Low increase in share and dividends

Opportunities

1. Prospect of inorganic growth through mergers and acquisitions
2. Introduction of wide array of offerings to cater more customers

Threats

1. Looming crisis over Europe can play  spoilsport for its global operations.
2. Impacted by regulations and legislations.
3. Intensifying competition.

Competition

Competitors

1.Investor AB
2.L E Lundbergforetagen AB
3.Ledstiernan AB

4.Ratos AB

5.Novestra AB

6. Industrivarden



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