Investor AB SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1199
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SWOT Analysis of Investor AB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Investor AB

Parent Company

Investor AB

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Premier investor (vision)

USP

Sponsor and largest investor in EQT’s independent funds

STP

Segment

Institution investors and enterprises

Target Group

Institutions and medium-large sized enterprise looking for investment

Positioning

Premier investment organization, which supports enterprise and institutions

SWOT Analysis

Strengths

1. Owns a controlling stake in several large Swedish companies
2. Reputed history of association with great clients.
3. Focus on unlisted growth companies
4. High distribution of asset managers

5. No debt, which indicates a strong financial position

6. Financial and liquidity risk at low level owing to strong balance sheet

Weaknesses

1. Volatile market can increase pressure on profit margin.
2. Challenges in HI3G holding in term of reaching subscriber.

Opportunities

1. Growth through acquisitions and mergers.
2. Boom in credit market can bring more business to the organization.

Threats

1. Sluggish economic growth in Europe can cause problems to the business.
2. Intense competitions from local and global players.
3. Prone to regulatory and legal changes.

Competition

Competitors

1. Investment AB Kinnevik
2.L E Lundbergforetagen AB
3.Ledstiernan AB

4.Ratos AB

5.Novestra AB

6. Industrivarden



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