Standard Bank SWOT Analysis
Standard Bank is one of the leading brands in the banking & financial services sector. Standard Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Standard Bank:
Quick Glance:
Standard Bank Strengths
- Strong presence in South Africa and 17 African countries with employee strength above 50000
- One of the most recognized brands in South Africa
- Dividend yield and Payout ratio (TTM) is greater than the industry and sector average
- Africa’s largest bank in terms of assets, service offerings, client base
- First bank in South Africa to develop innovative schemes for redefining financial inclusion
Above are the strengths in the SWOT Analysis of Standard Bank. The strengths of Standard Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Standard Bank Weaknesses
- Not much presence in Asia, Europe and North America
- Not much dominant in Retail banking, faces tough competition from Absa Group and FNB in retail banking
These were the weaknesses in the Standard Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Standard Bank Opportunities
- Venturing into strategic alliance with the world’s top banks will help it in geographic expansion.
- The bank can leverage its current strategic alliance with ICBC (Industrial and Commercial Bank of China) for expansion and growth in China
- Immense opportunity to grow in Retail Banking area through acquisitions
Above we covered the opportunities in Standard Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Standard Bank Threats
- Changes in regulatory policies across different African countries can affect the bank
- Economic and political changes across African nations and throughout the world affecting the bank
The threats in the SWOT Analysis of Standard Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Standard Bank SWOT analysis.
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About Standard Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Standard Bank Overview | |
|---|---|
| Parent Company |
The Standard Bank of South Africa Limited |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
150 years of moving you forward |
| USP |
A leading South African bank offering varied financial services to citizens of 18 countries in African continent, with presence in more than 30 countries across the globe |
| Standard Bank STP | |
| Segmentation |
Institutions and individuals seeking financial assistance |
| Target Market |
Small, medium, large, corporate clients and individuals of all sorts |
| Positioning |
A full service financial group offering varied services in transactional banking, lending, investment, insurance, risk management, wealth management and advisory services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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