KBC Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1742
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SWOT Analysis of KBC Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KBC Bank

Parent Company

KBC Group N.V

Category

Banking

Sector

Financial services and insurance

Tagline/ Slogan

An integrated bancassurance group

USP

An integrated bancassurance  group offering varied services in banking and insurance

STP

Segment

Institutions and individual clients

Target Group

Retail, SME, midcap customers and corporate customers

Positioning

Group focusing on providing bank, insurance and wealth management products and services to its clients

SWOT Analysis

Strengths

1. Large presence in Belgium, Central, Eastern Europe and Russia
2. Second largest bancassurer in Belgium with approximately 55000 employees and catering nearly 13 million customers
3. Multi-channel distribution network enhancing the customer base

4. Bank having a customer base of 11 million worldwide

Weaknesses

1. Increase in non – performing loans and bad debts affecting the performance of the bank
2. Decrease in EPS will give a negative signal to share holders
3. Systematic risk higher than the industry and sector scores indicates the intensity of riskiness and volatility

Opportunities

1. High opportunity to expand in Western Europe through acquisitions
2. High opportunity to grow in wealth management area and asset management area

Threats

1. Slowing investments in Europe affecting the bank
2.Regulatory changes in European Union can affect the performance of the banks

Competition

Competitors

1. AXA bank
2. Dexia N.V
3.Banka Monte Paschi Belgio



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