Commerzbank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1882
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SWOT Analysis of Commerzbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Commerzbank

Parent Company

Commerzbank AG

Category

Banking

Sector

Financial services

Tagline/ Slogan

Achieving more together

USP

A bank unreservedly committed to customer satisfaction

STP

Segment

Institutional and individual clients

Target Group

Private and corporate customers, SME’s

Positioning

Bank focusing on partnership and performance as the basis for success

SWOT Analysis

Strengths

1. Germanys second largest bank with dense network of branches

2. Best bank from German SMEs viewpoint.

3. Serves around 15 million private clients, 1 million business and corporate clients worldwide

4. Dominant in online banking
5. Strong brand position in the German scenario

Weaknesses

1. Major chunk of the revenue comes from retail banking; less revenue comes from investment banking activities
2. Weak presence in Asian and American countries

Opportunities

1.  Alliance with other banks will help in bank’s expansion in terms of service offerings and customer base
2. High opportunity to tap Asian and American markets through acquisitions and alliances

Threats

1. Regulatory changes in Euro zone will affect the bank
2.Slowing growth and investments in Euro zone will have a significant impact

Competition

Competitors

1. Deutsche Bank
2. DZ Bank
3. BNP Paribas



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