Piraeus Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1123
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SWOT Analysis of Piraeus Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Piraeus Bank

Parent Company

Piraeus Bank Group

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

Close to you

USP

The bank that cares for you and covers your needs

STP

Segment

To fulfill needs of International banking and Financial Institutions

Target Group

Corporates, Private Individuals and SMEs

Positioning

To be a prominent regional financial institution in Southeastern Europe and Eastern Mediterranean and become the main bank of service for SMEs and also for individuals, having dedicated and skilled personnel, and offering high returns to its shareholders

SWOT Analysis

Strengths

1. The market share of Piraeus Bank in Greece in terms of loans was significant amongst competitors
2. Nation-wide network of 350+ branches and also through the electronic banking network of Winbank
3. Financial activities in the areas of medium-sized and small enterprises, retail banking, capital markets and investment banking, and leasing.
4. Approx 900 branches, of which over 500 are abroad

5. Strong IT educated employee workforce of approx 14,000 employees

8. Approx 4 Million customers in Greece and globally

Weaknesses

1. Limited presence across Europe and other countries in the world
2. Strong dependence on the Greek economy, which in turn is restricted by EU operations

Opportunities

1. Increase the lending to small and medium scale enterprises.
2. Try to set up operations in Gulf nations where a lot of HNIs are there.
3. Enter into strategic alliance with Chinese cooperative banks to tap the biggest market in the world.

Threats

1. Greece crisis to affect functioning and operations of Greek banking system
2. Entry of big European and international banks a major threat
3. Change of European Union and Govt policies would have a direct impact

Competition

Competitors

1. HSBC
2. Bank of Cyprus
3. Citibank

4. Alpha Bank

5. EFG Eurobank Ergasias



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