BME Bolsas y Mercados Españoles SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 883
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SWOT Analysis of BME Bolsas y Mercados Españoles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BME Bolsas y Mercados Españoles

Parent Company

Bolsas y Mercados Españoles

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Leading financial market regulator in Spain.

STP

Segment

Institutional and individual investors

Target Group

Institutional and individual investors looking to invest in financial securities/instrument.

Positioning

Operator of all stock Markets and financial systems in Spain

SWOT Analysis

Strengths

1. Geographical diversity: operating in 23 countries.
2. Highly diversified structured into 7 business-units which represents the broadest and offers range of products and services
3. Know-how and resources necessary to offer a wide range of services, products and advanced trading and global market access systems to issuers, intermediaries and investors
4. Managing 20 subsidiaries which makes it a strong brand in Spain

Weaknesses

1. Weakening grip on the Spanish market is exploited by new entrants
2. Failure of Spanish regulators to fully embrace the European Union’s 2007 Markets in Financial Instruments Directive (MiFID)
3. Limited workforce means lesser scope to overhaul market share

Opportunities

1. Geographic expansion through acquisition, mergers and investments.
2.Scope of inorganic growth by leveraging technology and diversifying offerings.

Threats

1. Economic crisis in Spain.
2. Intensifying competition: NYSE Euronext is set to follow rival trading venues in launching a price promotion on Spanish stocks, as efforts to break the stranglehold of Spain's incumbent exchange gather momentum.
3. Prone to regulatory and legislative changes.

Competition

Competitors

1. NYSE Euronext
2.LSE
3. Deutsche Boerse

4. BM&F Bovespa


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