Bradespar SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 722
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SWOT Analysis of Bradespar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bradespar

Parent Company

Bradesco

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Creating value for its shareholders

USP

Defending modern Corporate Governance for the companies in which it has equity participation.

STP

Segment

Institution and individual investors

Target Group

High net worth institution and individual investors

Positioning

Bradespar always evaluates opportunities for divestments, seeking mechanisms and structures to enhance the liquidity in their shares

SWOT Analysis

Strengths

1. Strong backing of parent brand Bradesco
2. Solid controlling group and successful track record
3. High investments and sound financial position
4. BM&FBOVESPA Corporate Governance Level 1
5. Good performance and presence in Brazil

Weaknesses

1. A thin profit margin remains due to escalating expenses(on R&D) and declining spread due to competition.
2. Dependent on volatile financial market as its only presence is primarily in Brazil

Opportunities

1. Organic growth through introducing wider range of financial instruments.
2. Inorganic growth through mergers, partnerships and acquisitions.
3. The looming economic crisis can help to acquire companies at knock down price.

Threats

1. Prone to government and legal interventions.
2. Weakening currency due to on-going debt crisis.

Competition

Competitors

1. Cielo S.A.

2.Gávea Investimentos

3.Investidor Profissional

4. Porto Seguro S.A.

5.Redecard

6.SulAmérica Seguros



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