China Everbright SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 875
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SWOT Analysis of China Everbright with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Everbright

Parent Company

China Everbright Group

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Making wealth simple

USP

Customer friendly, agile and simple

STP

Segment

Institutions and individual investors; enterprises

Target Group

Institutions and individual investors looking to invest in security, enterprise looking for asset management

Positioning

Direct investment, asset management, asset investment, investment banking and brokerage & wealth management.

SWOT Analysis

Strengths

1. Growing history: Everbright has developed concrete market bases in various areas and provided diversified services for its clients.
2. Usage of financial instruments to provide investors with opportunities to invest directly in unlisted companies with fast growing potential in the Mainland China
3. Massive asset base: total assets topping RMB1600 billion.
4. One of the largest shareholder of the Mainland-based Everbright Securities Co., Ltd. and shareholder of China Everbright Bank .

Weaknesses

1. Prone to cannibalization from its child organization
2. Dependent on volatile financial market to maintain profits
3. Business concentrated across China

Opportunities

1. Growth through mergers and partnerships
2. Widening the customer base through increase in financial services and offerings

Threats

1. Prone to government regulations and legislations
2. Increasing competition from domestic and global players
3.Looming European sovereign debt crisis

Competition

Competitors

1.China Merchants Bank

2.Nomura

3.Hongyan Securities

4. Yuanta Financial Holding

5. Citic Group

6. Taishin Financial Holding



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