Posted in Banking & Financial Services, Total Reads: 875
SWOT Analysis of China Everbright with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
China Everbright Group
Banking and Financial Services
Making wealth simple
Customer friendly, agile and simple
Institutions and individual investors; enterprises
Institutions and individual investors looking to invest in security, enterprise looking for asset management
Direct investment, asset management, asset investment, investment banking and brokerage & wealth management.
1. Growing history: Everbright has developed concrete market bases in various areas and provided diversified services for its clients. 2. Usage of financial instruments to provide investors with opportunities to invest directly in unlisted companies with fast growing potential in the Mainland China 3. Massive asset base: total assets topping RMB1600 billion. 4. One of the largest shareholder of the Mainland-based Everbright Securities Co., Ltd. and shareholder of China Everbright Bank .
1. Prone to cannibalization from its child organization 2. Dependent on volatile financial market to maintain profits 3. Business concentrated across China
1. Growth through mergers and partnerships 2. Widening the customer base through increase in financial services and offerings
1. Prone to government regulations and legislations 2. Increasing competition from domestic and global players 3.Looming European sovereign debt crisis
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