GF Securities SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 967
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SWOT Analysis of GF Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GF Securities

Parent Company

GF Securities

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Major Chinese investment bank with high-quality assets, standardized management, stable operations, distinctive features, and strong competitive ability for sustainable development(mission)

USP

Practicality and realism, and development through professional knowledge and experience

STP

Segment

Investors and enterprises

Target Group

Investors and enterprises looking for investment/underwriting of security.

Positioning

Underwriting, M&A, brokerage, proprietary trading and asset management.

SWOT Analysis

Strengths

1. Leveraging Information & Communication technology: The company improved the efficiency of its subordinate departments and branches through an Enterprise Resource Planning ("ERP") management system
2. Consistency: GF Securities has continuously ranked as one of the nation’s top ten securities firms
3. Diversified staff: Staff of over 1700 managing the company
4. Hunger for innovation: Initiated innovative issuing methods, such as "full deposit, proportional allotment, balance refund," "free booking, limited subscription and distribution by lottery"
5. Good presence in China and Hong Kong wit approx 80 brokerage branches in China

Weaknesses

1. Tarnished image due to punishment by Chinese government over firms involved in ‘backdoor’ stock listing of GF securities.
2. Depended on volatile financial market for revenue.
3. Escalating R&D costs which is turning out to be difficult to sustain as revenues taper gradually.

Opportunities

1. Growth through mergers and partnerships.
2. Client base growth through introduction of more financial instruments.

Threats

1. Looming sovereign debt crisis risks a cascading effect of investors pulling out.
2. Incresed competition from domestic and global players.
3. Prone to regulatory and legal changes.

Competition

Competitors

1.Goldman Sachs
2.Deutsche Bank
3.Guosen Securities

4.Citi

5.DBS

6.Ping An Securities


The table above concludes the GF Securities SWOT analysis along with its marketing strategy and brand parameters.

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