Huatai Securities SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2097
Advertisements

SWOT Analysis of Huatai Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Huatai Securities

Parent Company

Huatai Securities

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Efficiency, integrity, ready, innovation

USP

Wider range of offerings in China

STP

Segment

Investors and enterprises

Target Group

Investors looking to invest and enterprises looking to raise money.

Positioning

investment banking services, including securities underwriting and sponsorship; and enterprise merger and financial consulting services

SWOT Analysis

Strengths

1. Integration with Information and Communication technology(for example alliance with Blue Coat Systems) improves service.

2. Growth through joint ventures with partners(such as AIG, etc)
3. Achieving inorganic growth on domestic scale in China
4. One of the top ten brokerage firms in China

Weaknesses

1. Closed Chinese economy, which leaves a little for companies to control the market.

2. Business mostly concentrated in China.

3. Dependent on volatile financial market.

Opportunities

1. Diversification through partnerships and mergers.
2. Increasing customer base through wider offerings.
3. Stable currency of China, as compared to most other currencies in the world.

Threats

1. Increase in competition.
2. Cascading effect of debt crisis through lower investments.
3.Prone to government intervention/

Competition

Competitors

1.CITIC
2.Haitong
3.Guotai Junan

4.Guagfa

5.Galaxy

6.China Merchants

7.Hatai Lianhe



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: