Yuanta Financial Holding SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1120
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SWOT Analysis of Yuanta Financial Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yuanta Financial Holding

Parent Company

Yuanta Financial Holding

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

We create fortune

USP

Leader in securities-related businesses in Taiwan, and offers a full range of additional complementary services through its various subsidiaries.

STP

Segment

Institution and individual investor

Target Group

Institution and individual investor looking for investments in financial securities in Taiwan and Asia.

Positioning

Leading securities-centric business

SWOT Analysis

Strengths

1. Market leader as recognized by both local and foreign investors alike
2. Distribution network of 140+ securities branches and approx 80 banking branches combined with nearly 8000 professionals
3. Has a substantial market share
4. Strong presence in China and high customer loyalty

Weaknesses

1. Business concentrated in Asia, thus excluding the element of mitigation of risk posed due to economic downturn in a particular region
2. Volatile market adds in risk of putting pressure on maintaining consistent profit margin

Opportunities

1. Growing economy of Taiwan to bring in expansion prospects for the company
2.Inorganic growth through mergers, acquisitions and partnerships
3.Achieving organic growth by introducing wider variety of offerings to customer

Threats

1. Impacted by regulatory and legislative changes
2. Threat of competitors
3. As it is related to foreign investments, crisis across other corner of the world can play a spoilsport for the company

Competition

Competitors

1.Chaina Merchants Bank

2.Nomura

3.Hongyan Securities

4. Taishin Financial Holding

5. Everbright Securities

6.Citic Group


The table above concludes the Yuanta Financial Holding SWOT analysis along with its marketing strategy and brand parameters.

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