Taishin Financial Holding SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 906
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SWOT Analysis of Taishin Financial Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taishin Financial Holding

Parent Company

Taishin Financial Holdings

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Winning customers' recognition and society's trust

USP

Maintain consistent and steady growth together with customers through innovative, simple and excellent services.

STP

Segment

Institutional and individual investors, Enterprises

Target Group

Institutional, enterprises and individual investors looking for investment, banking and insurance services

Positioning

Banking, investment, insurance, debt financing services

SWOT Analysis

Strengths

1. Strong credit ratings
2. Acknowledged for its service by banking industry in form of Best Service Award by Global views and Business Today
3. Strategic Alliance: Mergers with KGI Securities, Tung Hsing Securities, Taishin Bills Finance, Franklin Insurance Brokers Co. Ltd and others increase its reach
4. Has won awards like Enterprise Innovation, Retail bank etc
5. Has a good presence in Taiwan

Weaknesses

1. Market is overbanked: Nomura Holdings George Soros have cut their stakes in Taishin Financial to about 1 percent each from about 3 percent last year
2. Due to the gradual shrinkage of the domestic market scale, quite a number of foreign peers have transformed their operations or exit the domestic market
3. Fluctuating profit margin and dependence on Taiwan market only

Opportunities

1. Taiwan’s economy is poised to grow significantly this year
2. Achieving growth through partnerships, mergers and acquisitions
3. Expanding customer base by increasing financial offerings to investors

Threats

1. Can be impacted by financial and legal changes
2. Increasing competition in domestic and global scale
3. Financial crisis across Europe can have cascading effect on the company

4. Easy access to China can hurt the business as investor might deviate from investing in the firm

Competition

Competitors

1.Chaina Merchants Bank

2.Nomura

3.Hongyan Securities

4. Yuanta Financial Holding

5. Everbright Securities

6.Citic Group



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