Thanachart Capital SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 2274
SWOT Analysis of Thanachart Capital with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking and Financial Services
Initiate Plus Always
Management processes that are transparent and on a par with international standards
Institutional and individual investors; enterprise
Individuals/institutions looking for insurance or investment in security products, enterprises looking to raise capital
Insurance, securities brokerage, proprietary trading, securities underwriting, investment advisory, mutual and private fund management, custodian services for private funds, financial and investment advisory, asset management, futures & derivatives, securities borrowing & lending, venture capital management services
1. Fostering partnerships: Scotiabank now holds a substantial share of TBANK, the main subsidiary of TCAP 2. Growing company: 650 branches with 16,000 staff 3.Strong financials, solid capital adequacy ratio 4. Good outlook trading perceived amongst customers and media 5. Good CSR initiatives in building customer and social relations
1. Dependent on volatile market to manage the high R&D cost against unpredictable revenues 2. Business concentrated mainly across Thailand
1. Organic growth through diversifying the offerings. 2. Inorganic growth through partnerships, mergers and acquisitions.
1. Prone to government and legal interventions. 2. Increasing competition from global and domestic players. 3. Looming European sovereign debt crisis.
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