Thanachart Capital SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2210
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SWOT Analysis of Thanachart Capital with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Thanachart Capital

Parent Company

Thanachart Group

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Initiate Plus Always

USP

Management processes that are transparent and on a par with international standards

STP

Segment

Institutional and individual investors; enterprise

Target Group

Individuals/institutions looking for insurance or investment in security products, enterprises looking to raise capital

Positioning

Insurance, securities brokerage, proprietary trading, securities underwriting, investment advisory, mutual and private fund management, custodian services for private funds, financial and investment advisory, asset management, futures & derivatives, securities borrowing & lending, venture capital management services

SWOT Analysis

Strengths

1. Fostering partnerships: Scotiabank now holds a substantial share of TBANK, the main subsidiary of TCAP
2. Growing company: 650 branches with 16,000 staff
3.Strong financials, solid capital adequacy ratio
4. Good outlook trading perceived amongst customers and media
5. Good CSR initiatives in building customer and social relations

Weaknesses

1. Dependent on volatile market to manage the high R&D cost against unpredictable revenues
2. Business concentrated mainly across Thailand

Opportunities

1. Organic growth through diversifying the offerings.
2. Inorganic growth through partnerships, mergers and acquisitions.

Threats

1. Prone to government and legal interventions.
2. Increasing competition from global and domestic players.
3. Looming European sovereign debt crisis.

Competition

Competitors

1. Siam Commercial Bank
2. Krung Thai Bank
3. Kasikorn Bank

4. TMB Bank

5. Bangkok Bank

6. Bank of Ayudhya



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