W&W Wuestenrot & Wuerttembergische SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 842
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SWOT Analysis of W&W Wuestenrot & Wuerttembergische with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

W&W Wuestenrot & Wuerttembergische AG

Parent Company

Wüstenrot Holding AG

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

The provision-specialist

USP

A product of two reputed brands

STP

Segment

Institution and individual investors

Target Group

Institution and individual investors looking for insurance and investment

Positioning

Insurance, Life & annuity, pension scheme for third party provider

SWOT Analysis

Strengths

1. Growing organization: A strong staff of over ten thousand employees.
2. Robust operations:  Over six million customers served by 6000 sales force.
3. Inorganic growth: Acquisition of Vereinsbank Victoria Bauspar AG and Allianz Dresdner Bauspar AG
4. Brand reputation: Over 180 years of tradition of two strong brands
5. W & W Group hat over six million customers

Weaknesses

1. Business concentrated at Europe.
2. Dependent on volatile financial market, where R&D cost is high and profit margin is unpredictable.

Opportunities

1. Expansion through mergers and partnerships.
2. Introducing wide range of financial instruments which would attract customers; and hence mitigate risk through organic diversification.

Threats

1. Looming European debt crisis.
2.Increasing competition from domestic and global players.
3.Prone to government and legal interventions.

Competition

Competitors

1.Investor AB
2.L E Lundbergforetagen AB
3.Ledstiernan AB

4.Ratos AB

5.Investment AB Kinnevik

6.Novestra AB



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