Posted in Banking & Financial Services, Total Reads: 819
SWOT Analysis of W&W Wuestenrot & Wuerttembergische with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
W&W Wuestenrot & Wuerttembergische AG
Wüstenrot Holding AG
Banking and Financial Services
A product of two reputed brands
Institution and individual investors
Institution and individual investors looking for insurance and investment
Insurance, Life & annuity, pension scheme for third party provider
1. Growing organization: A strong staff of over ten thousand employees. 2. Robust operations: Over six million customers served by 6000 sales force. 3. Inorganic growth: Acquisition of Vereinsbank Victoria Bauspar AG and Allianz Dresdner Bauspar AG 4. Brand reputation: Over 180 years of tradition of two strong brands 5. W & W Group hat over six million customers
1. Business concentrated at Europe. 2. Dependent on volatile financial market, where R&D cost is high and profit margin is unpredictable.
1. Expansion through mergers and partnerships. 2. Introducing wide range of financial instruments which would attract customers; and hence mitigate risk through organic diversification.
1. Looming European debt crisis. 2.Increasing competition from domestic and global players. 3.Prone to government and legal interventions.
1.Investor AB 2.L E Lundbergforetagen AB 3.Ledstiernan AB
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