Interactive Brokers Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1487
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SWOT Analysis of Interactive Brokers Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Interactive Brokers Group

Parent Company

Interactive Brokers Group

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

The Professional’s Gateway to the World’s Markets

USP

The least expensive trading venue for investors and has held the ranking as the lowest cost broker for five straight years.

STP

Segment

Institutional and individual investors; enterprise

Target Group

Institutional and individual investors; enterprise looking for low cost financial services

Positioning

Pioneer in low cost financial services

SWOT Analysis

Strengths

1. Geographic diversity: The parent company, Interactive Brokers Group, maintains offices in the US, Switzerland, Canada, UK, Australia, Hungary, Russia, India, China and Estonia
2. Strong backing: Regulated by the US Securities and Exchange Commission and the regulatory policies of all other exchanges on which it trades.
3. Robust Revenue model and strong financial position
4. 140,000 customer accounts means high customer base

5. Leveraging Information and Communication Technology to improve product offerings to customers

Weaknesses

1. Low income model makes it susceptible to sustain profits during economic crisis.
2. Dependent on volatile market
3. Constrained to a specific set of customer. May limit growth and not reach the whole fraternity of investors

Opportunities

1. Growth through partnerships and investment across the globe
2. Expansion of business by introducing more offerings

Threats

1. Highly impacted by regulatory and legislative changes
2. Intensifying competition

Competition

Competitors

1.State Street Global
2.Fidelity Investments
3.Goldman Sachs

4.Franklin Templeton

5. Raymond James Financial

6.JP Morgan security

7. Wells Fargo Advisors

8. BlackRock



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