Gunma Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 654
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SWOT Analysis of Gunma Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gunma Bank

Parent Company

Gunma Bank Group

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

One for all and all for one

USP

The bank selected by customers because it provides quality service with a difference.

STP

Segment

People who are looking to deposit funds and make use of credit facilities

Target Group

Companies and Individuals

Positioning

Dedicated to Sound Development of Local Communities.

SWOT Analysis

Strengths

1. One of the most distinguished regional banks of Japan
2. A workforce of approx 3500 employees
3. Top market share in terms of both loans and deposits in Gunma
4. Gunma, Tochigi, and Saitama Prefectures are the main business areas of the bank

5. More than 200 of their clients have operational bases in China.

6. In Japan they have 146 Branches

Weaknesses

1. Operates only in 6 prefectures of Japan. Low reach.
2. Limited overseas presence

3.Lower perceived brand value than other leading banks

Opportunities

1. They can start up branches in the Chinese region to increase their loan book.
2. They can launch full fledged advisory services for Small and Medium enterprises where they will guide them on matters of tax, audit, innovation, strategy, management and financials.
3. They can start services in Arab nations that have the highest density of HNIs to increase their deposits and create assets.

4. Increase treasury activities like forex to make use of arbitrage opportunities in the wake of current economic conditions.

Threats

1. Great East Japan Earthquake and frequent earthquakes in northeastern coastline of Japan.
2. A more than expected trade deficit.
3. Restriction of power supplies.

4. Disruption of supply chain services.

Competition

Competitors

1. Bank of Kyoto
2. Ito-Yokado Co., Ltd.
3. The Hachijuni Bank, Ltd.

4. The 77 Bank, Ltd.



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