SEB Skand Enskilda Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1665
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SWOT Analysis of SEB Skand Enskilda Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SEB Skand Enskilda Bank

Parent Company

Skandinaviska Enskilda Banken AB

Category

Banking

Sector

Financial services

Tagline/ Slogan

Rewarding relationships

USP

Bank providing quality advice and financial resources with long term thinking in the Nordic and Baltic countries.

STP

Segment

 Institutions and individual clients

Target Group

Corporate, medium , small and private individual clients in need of financial resources

Positioning

Bank committed to deliver customer value by offering varied financial services

SWOT Analysis

Strengths

1. Largest bank in Sweden in terms of number of branches and customer base
2. In terms of unit - linked insurance, SEB is number one
3. Dividend yield is high when compared to industry and sector score
4. Strong presence in Nordic and Baltic nations

5. SEB was voted the most customer-friendly company in the Estonian financial sector
6. Has approximately 20,000 strong workforce
7. The bank is present in 20 countries

Weaknesses

1. High dependence on wholesale funding is a major weakness
2.Not much presence in countries outside Nordic and Baltic regions

Opportunities

1. High opportunity to grow in the areas of asset management
2.Can go for acquisitions to expand into other European countries
3. Mergers and acquisitions to strengthen brand position

Threats

1. Decreasing investments in Euro zone affecting the bank
2.Unstability in Euro zone affecting the bank
3. Competition from international banks penetrating the market

Competition

Competitors

1. Sydbank
2. Nordea Bank Danmark
3.Swedbank

4. Svenska Handelsbanken AB



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