Svenska Handelsbanken SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 1998
SWOT Analysis of Svenska Handelsbanken with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Svenska Handelsbanken AB
Our aim is customer satisfaction
Meeting customers’ requirements with the highest possible level of satisfaction
Individual and institutional clients
Large corporate and institutions, private individuals in need of financial services
Bank offering complete range of financial services
1. Leading market position in Sweden 2. Decentralized operations and personalized service ensures stable financial performance 3. Strong capital and liquidity positions 4. Its services are present in over 20 countries 5. Approx 11,000 employees form the backbone of the organization
1. Tough competition means limited market share growth 2. Weakening performance of international operations and capital markets division
1. Internet banking could increase revenues and market share 2. Swedish credit card usage likely to enhance Weakening global economic growth revenues 3. Tie-up with international financial institutions to tap the global markets
1. Intense competition in banking industry likely to affect market share 2. Weakening global economic growth 3. Govt policies and international banking norms
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