Svenska Handelsbanken SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1799
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SWOT Analysis of Svenska Handelsbanken with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Svenska Handelsbanken

Parent Company

Svenska Handelsbanken AB

Category

Banking

Sector

Financial services

Tagline/ Slogan

Our aim is customer satisfaction

USP

Meeting customers’ requirements with the highest possible level of satisfaction

STP

Segment

Individual and institutional clients

Target Group

Large corporate and institutions, private individuals in need of financial services

Positioning

Bank offering complete range of financial services

SWOT Analysis

Strengths

1. Leading market position in Sweden
2. Decentralized operations and personalized service ensures stable financial performance
3. Strong capital and liquidity positions
4. Its services are present in over 20 countries
5. Approx 11,000 employees form the backbone of the organization

Weaknesses

1. Tough competition means limited market share growth
2. Weakening performance of international operations and capital markets division

Opportunities

1. Internet banking could increase revenues and market share
2. Swedish credit card usage likely to enhance Weakening global economic growth revenues
3. Tie-up with international financial institutions to tap the global markets

Threats

1. Intense competition in banking industry likely to affect market share
2. Weakening global economic growth
3. Govt policies and international banking norms

Competition

Competitors

1.  SEB bank
2. Swedbank
3. Nordea Bank AB



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