Ogaki Kyoritsu Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 671
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SWOT Analysis of Ogaki Kyoritsu Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ogaki Kyoritsu Bank

Parent Company

Kyoritsu Group

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

Beloved community bank, is familiar, to be trusted

USP

Service supplier with the customer’s perspective as the starting point

STP

Segment

For people with diverse and sophisticated financial needs.

Target Group

Individual and Corporate Customers

Positioning

Pioneering improved customer convenience by adopting the customer’s perspective.

SWOT Analysis

Strengths

1.  Employee strength of above 3000.
2. Total number of branches in Japan is 150 and 20 loan plazas. It also has foreign branches.
3. The bank is the first bank in Japan to launch an ATM that doesn’t need a card, it can be accessed by the customers by placing their palms, only PIN and DOB required.
4. Is among top 500 most valuable banking brands in the world.

Weaknesses

1. Lacks the physical branch existence in other prefectures of Japan. Needs to expand in other areas of the country as well.
2. The bank has no strategic alliances to boost up its loan books and profits.
3. Credit rating is BAAA which is not very good.

Opportunities

1. Advisory services for small time entrepreneurs.
2. Islamic banking operations have the potential to give back huge profits and they can set up operations in Malaysia, Indonesia and Gulf countries for the same.
3. Industrial loans in China and Hong Kong.

Threats

1. Worsening economic condition.
2. Widened Trade deficit.
3. Natural disasters.

Competition

Competitors

1. Aozora Bank
2. Mitsubishi UFJ Financial Group
3. Shizuoka Bank



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