Nanto Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 671
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SWOT Analysis of Nanto Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nanto Bank

Parent Company

Nanto Bank Group

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

Promotion of a permanent community activities

USP

Regionally focused services designed to meet the needs of local customers.

STP

Segment

People who are looking for financial services.

Target Group

Individual and corporate customers.

Positioning

Striving to become a highly reliable, friendly and attractive bank.

SWOT Analysis

Strengths

1. It has a domestic network of approx 140 branches with two representative offices in Hong Kong and Shanghai.
2. The bank has made efforts to expand its marketing base with the deployment of region-based marketing activities.
3. Has an employee base of approximately 3000 employees.
4. The Nanto Bank commands half of all deposits and lending in Nara Prefecture.

5. In the list of Global 2000 World’s Biggest Public Companies

Weaknesses

1. Presence limited in their base area of operation like Nara and Osaka etc
2.Brand recognition and value is not comparable to the foreign competitor banks present in Japan.

3. Lack of strong policies and hampered by global economic crisis.

Opportunities

1. Aggressive financing to Small and Medium enterprises.
2. Financial Advisory services to entrepreneurs and SMEs.
3. Establishment of an overseas support structure.

Threats

1. Concerns over the increase in prices for raw materials in the Japanese economy.
2. It is expected that production activities will remain sluggish for the near term due to the occurrence of the Great East Japan Earthquake.
3. Various Sectors in the local economy in the Nara Prefecture have been impacted as the earthquake has caused interruptions in the supply chain and a decrease in the number of tourists.

Competition

Competitors

1. Aozora Bank, Ltd.
2. Kiyo Holdings Inc.
3. Mitsubishi UFJ Financial Group, Inc.



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