Keiyo Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 732
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SWOT Analysis of Keiyo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Keiyo Bank

Parent Company

Keiyo Bank Ltd

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

A community based bank.

STP

Segment

People who want services like Banking, Securities, Insurance etc.

Target Group

Individuals and Corporate.

Positioning

Commit to continue our efforts to help promote the recovery and revitalization of the local economy.

SWOT Analysis

Strengths

1. Has employee strength of above 3,000 people.
2. It has 120+ staffed branches and offices and 180+ unstaffed offices in Japan.
3. Rating agency S&P has given a rating of A­­-
4. They have been able to reduce the percentage of sales devoted to selling, general and administrative costs.

Weaknesses

1. Ability to absorb losses is less.
2. In areas devastated by the Earthquakes, the recovery of the previous credits would be slower than usual and would bring down the profits of the bank.
3. It faces a higher interest rate risk because they have been more aggressive in increasing their JGB investments and the average maturity of their holdings is longer.

Opportunities

1. They can get into strategic partnership with regional banks of China to tap the large potential of the retail customers in that region.
2. They can start operations in Philippines which are one country that has shown economic resilience and its sovereign credit rating was upgraded on account of economic stability and fiscal consolidation.
3. They can expand operations in the Gulf countries to understand the needs of HNIs and attract huge deposits that can be invested in treasury activities to make profits.

Threats

1. The Japanese economy is still in stagnation.
2. Restricted supply of electricity due to the damage caused to the Nuclear power plants by the Massive earthquake.
3. Supply chains are not being able to perform at their optimum levels due to the severe floods in Thailand.

Competition

Competitors

1. The Chiba Bank, Ltd.
2. The Chiba Kogyo Bank, Ltd.
3.Shinken Bank



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