Juroku Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 735
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SWOT Analysis of Juroku Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Juroku Bank

Parent Company

Juroku bank Group

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

The No 1 bank in the Tokai region; A bank that contributes to

the regional economy and community

USP

A bank that bridges Gifu prefecture and Aichi prefecture.

STP

Segment

For the people who are looking for Banking and leasing services.

Target Group

Individuals and Corporate

Positioning

Serving our community by fulfilling our social mission as a financial institution.

SWOT Analysis

Strengths

1. The business base in Gifu and Aichi prefectures, industrial centers of the Chubu region of Japan.
2. The Bank has approx 150 domestic branch offices
3. Has an employee base of approximately 3000.
4. Juroku Bank was the first among the regional banks to provide support to business customers developing their presence in China.

Weaknesses

1. Strong player in the Gifu and Aichi prefectures but has only 2 more branches in Japan. They need to expand within the country first.
2. Doesn’t have any strong strategic tie ups with companies to increase its business.
3. They have only looked at Japan for its business( except two representative offices)

Opportunities

1. Specific loans for the needs of Small and Medium scale enterprises.
2. Financial Advisory services for Entrepreneurs.
3. Islamic banking operations have the potential to give back huge profits and they can set up operations in Malaysia, Indonesia and Gulf countries for the same.

Threats

1. Increasing uncertainty, given the spreading aftermath of the Great East Japan Earthquake.
2. Disturbance in the supply chains and electricity supply due to the recent earthquake.
3. Capital expenditures also remain weak.

Competition

Competitors

1. Mizuho Financial Group, Inc.
2. Mitsubishi UFJ Financial Group, Inc.
3. The Mie Bank, Ltd



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