Hyakugo Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 684
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SWOT Analysis of Hyakugo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyakugo Bank

Parent Company

Hyakugo Bank group

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

Frontier Banking

USP

Provides cutting-edge services and financial products.

STP

Segment

People want to deposit their money in a bank or want to take advantage of any other financial services.

Target Group

Individuals and Companies

Positioning

To help develop a society with mutual trust and respect

SWOT Analysis

Strengths

1. An employee base of approximately 3000 people.
2. Has been certified by ISO14001 for its head office building, business center and information center.
3. Has presence in Mie Prefecture (85 branches), Aichi Prefecture (16 branches), Wakayama Prefecture (One branch). It has two more branches and two representative offices.
4. Is a very strong player in the Mie Prefecture as it commands 41.4% share in the deposits and 36.4% share in loans in the Mie Prefecture.

5. Has a rating of A- by S&P.

Weaknesses

1. The number of physical branches is very low
2. The brand presence relatively less when compared to other Japanese banks.

Opportunities

1. Specific loans for the needs of Small and Medium scale enterprises.
2. Financial Advisory services for Entrepreneurs.
3. Islamic banking operations have the potential to give back huge profits and they can set up operations in Malaysia, Indonesia and Gulf countries for the same.

Threats

1. Increasing uncertainty, given the spreading aftermath of the Great East Japan Earthquake.
2. Disturbance in the supply chains and electricity supply due to the recent earthquake.
3. Capital expenditures also remain weak.

Competition

Competitors

1. Aozora Bank, Ltd.

2. The Iyo Bank, Ltd.

3. The Mie Bank, Ltd.



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