Banca MPS SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1082

SWOT Analysis of Banca MPS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banca MPS

Parent Company

Banca Monte dei Paschi di Siena S.p.A. (MPS)




Financial services

Tagline/ Slogan

Bank Since 1472


Offering banking solutions with focus on innovation, traditional values and Italianness



Institutional and individual clients

Target Group

Individuals , SME’s and corporations in need of financial services


Third largest Italian bank offering varied financial services and creating value to the customers

SWOT Analysis


1. Strong presence in Italy
2. Has a customer base of 6 million
3. Has a branch network of 3000 branches
4. Leader in financing SME’s in Italy

5. Highly diversified in terms of offerings


1. Increasing non – performing assets affecting margins
2. Return on Assets (ROA) is low when compared to industry and sector average


1. Financial advisory market expansion in Italy likely to increase revenues
2. Asset Management industry expansion likely to increase the revenues
3. Leverage experience and expertise to grow globally


1. Regulatory changes could affect the bank
2. Government policies in Italy affecting the bank
3. Decrease in investments and spending in Italy could affect the bank



1. UniCredit
2. Intesa Sanpaolo
3. Deutsche bank

4. BNP Paribas


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