Banca MPS SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1136
Advertisements

SWOT Analysis of Banca MPS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banca MPS

Parent Company

Banca Monte dei Paschi di Siena S.p.A. (MPS)

Category

Banking

Sector

Financial services

Tagline/ Slogan

Bank Since 1472

USP

Offering banking solutions with focus on innovation, traditional values and Italianness

STP

Segment

Institutional and individual clients

Target Group

Individuals , SME’s and corporations in need of financial services

Positioning

Third largest Italian bank offering varied financial services and creating value to the customers

SWOT Analysis

Strengths

1. Strong presence in Italy
2. Has a customer base of 6 million
3. Has a branch network of 3000 branches
4. Leader in financing SME’s in Italy

5. Highly diversified in terms of offerings

Weaknesses

1. Increasing non – performing assets affecting margins
2. Return on Assets (ROA) is low when compared to industry and sector average

Opportunities

1. Financial advisory market expansion in Italy likely to increase revenues
2. Asset Management industry expansion likely to increase the revenues
3. Leverage experience and expertise to grow globally

Threats

1. Regulatory changes could affect the bank
2. Government policies in Italy affecting the bank
3. Decrease in investments and spending in Italy could affect the bank

Competition

Competitors

1. UniCredit
2. Intesa Sanpaolo
3. Deutsche bank

4. BNP Paribas



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: