BOC Hong Kong SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2189
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SWOT Analysis of BOC Hong Kong with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BOC Hong Kong

Parent Company

Bank of China (Hong Kong) Limited

Category

Banking

Sector

Financial services

Tagline/ Slogan

Your Premier Bank

USP

Bank offering tailor made and comprehensive services using technology

STP

Segment

Institutional  and individual clients

Target Group

Small, medium and corporate clients, private individuals

Positioning

Bank offering varied financial services including RMB clearing in Hong Kong

SWOT Analysis

Strengths

1. Support from parent enables penetration in cross-border business flow
2. Leads in terms of branch network in Hong Kong
3. Dividend yield is considerably high when compared to industry and sector averages
4. Return on Assets (ROA) is higher than industry and sector average
5. Has a strong workforce of approx 14,000 employees
6. More than 300 branches in Hong Kong alone

Weaknesses

1. Exposure to troubled institutions affecting cost structure
2. Market concentration points to higher business risk

Opportunities

1. High opportunity to expand into mainland China and Far East
2.Increasing demand for corporate bonds in Hong Kong and China will help in the growth

3. Leverage expertise to grow globally

Threats

1. Intense competition levels likely to hurt margins
2. Increasing regulatory challenges

Competition

Competitors

1. HSBC
2.Hang Seng Bank
3. ICBC Asia Limited

4.Bank of Communications



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