Posted in Banking & Financial Services, Total Reads: 2346
SWOT Analysis of BOC Hong Kong with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
BOC Hong Kong
Bank of China (Hong Kong) Limited
Your Premier Bank
Bank offering tailor made and comprehensive services using technology
Institutional and individual clients
Small, medium and corporate clients, private individuals
Bank offering varied financial services including RMB clearing in Hong Kong
1. Support from parent enables penetration in cross-border business flow 2. Leads in terms of branch network in Hong Kong 3. Dividend yield is considerably high when compared to industry and sector averages 4. Return on Assets (ROA) is higher than industry and sector average 5. Has a strong workforce of approx 14,000 employees 6. More than 300 branches in Hong Kong alone
1. Exposure to troubled institutions affecting cost structure 2. Market concentration points to higher business risk
1. High opportunity to expand into mainland China and Far East 2.Increasing demand for corporate bonds in Hong Kong and China will help in the growth
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