Posted in Banking & Financial Services, Total Reads: 2582
SWOT Analysis of CIC Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Crédit mutuel Centre Est Europe
‘Parce que le monde bouge’
Offering customized and creative financial solutions using technology
Institutional and individual clients
SME’s, corporates and private individuals in need of financial solutions
A major French banking group offering diversified services
1. Has presence in 37 countries across the globe 2. Serves over 30 million customers across the world 3. Strong presence in France, Germany, Italy, Spain and Portugal 4. Dividend yield is high when compared to industry and sector scores
5.Has a strong presence in South East Asian countries 6. A strong workforce of approx 35,000 employees
1. Increasing operating costs and limited global penetration 2.Increase in debts, non-performing assets affecting the bank’s functioning
1. High opportunity to expand into emerging economies through acquisitions 2.Can go for expansion in France to compete with BNP Paribas, Societe Generale and Credit Agricole in terms of customer base 3. Tie-ups with corporates and business groups world over for projects
1. Uncertainty in Euro zone 2. Regulatory policies in European countries could affect the bank
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