Danske Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2498
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SWOT Analysis of Danske Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Danske Bank

Parent Company

Danske Bank Group

Category

Banking

Sector

Financial services

Tagline/ Slogan

One platform – Exceptional brands

USP

Bank offering quickest and best solutions  at competitive prices by leveraging the use of technology

STP

Segment

Institutional and individual clients

Target Group

Private individuals, small and medium enterprises, mid – sized corporate clients in the Nordic region

Positioning

Bank offering full range of banking services, with an emphasis on retail banking

SWOT Analysis

Strengths

1. Largest bank in Denmark in terms of market capitalization
2. Dominates in retail banking in Nordic countries
3. Bank offering banking solutions through excessive use of high end technology
4. Bank leads in terms of internet banking in Nordic region
5. Over 21,000 employees establish the strength of the brand

Weaknesses

1. Systematic risk of the bank is considerably high when compared to other banks in the industry
2.High dependence on retail banking for generating revenue

Opportunities

1. IT investments in product development likely to generate higher returns
2. Growth in Denmark insurance market to benefit bank’s insurance business
3. High opportunity to grow in corporate banking through acquisitions

Threats

1.  Uncertainty in Euro zone
2. Decreasing investments in Denmark and other Nordic countries
3. Intense competition from foreign banks

Competition

Competitors

1. SEB bank
2. Sydbank
3. Nordea Bank Danmark


The table above concludes the Danske Bank SWOT analysis along with its marketing and brand parameters.

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