DBS Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5037
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SWOT Analysis of DBS Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DBS Bank

Parent Company

DBS Bank Ltd

Category

Banking

Sector

Financial services

Tagline/ Slogan

Asia's Safest, Singapore's Best.

USP

Bank delivering the services, the Asian way

STP

Segment

Institutional and individual clients

Target Group

Corporate, SME and private individuals in need of financial services and advisory

Positioning

An Asian bank offering full range of financial services

SWOT Analysis

Strengths

1. Strong market position in Singapore and Hong Kong
2. Diversified products and offerings will help in generating revenue
3. Awarded the ‘Best Bank in Singapore’ and ‘Safest Bank in Asia’ by Global Finance
4. Serving over 4 million customers and presence in 15 countries

5. Dividend yield considerably high when compared to industry and sector scores
6. Close to 20,000 employees work for DBS Bank

Weaknesses

1. Highly skewed presence within the Asian markets & low penetration in Europe and Americas
2. Major chunk of the revenue comes from consumer banking, treasury and asset management, less revenue comes from the other offerings

Opportunities

1. Positive outlook of the asset management industry
2. Growth of retail savings and investments in Asia pacific
3. High opportunity to expand into developing countries like India through acquisitions

Threats

1. Uncertainty in the current Asian and world financial markets will affect the business
2.Increasing competition from European and American banks will affect the bank
3. Liquidity regulations can affect the bank

Competition

Competitors

1. Oversea – Chinese Banking Corporation Limited
2.HSBC
3. Standard Chartered Bank



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