Dexia SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1210
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SWOT Analysis of Dexia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dexia

Parent Company

Dexia N.V./S.A.

Category

Banking

Sector

Financial services

Tagline/ Slogan

Dexia, the bank for sustainable development

USP

Bank offering innovative and adapted solutions

STP

Segment

Institutional and individual clients

Target Group

Private clients, public sector companies, government institutions, small and medium sized businesses in need of financial assistance

Positioning

Bank offering financial services with emphasis on retail banking, commercial banking and public finance

SWOT Analysis

Strengths

1. Strong market positions in Belgium and Luxembourg will help in recurring business momentum
2. One of the top 3 banks in Belgium
3. Holds a strong position in Turkey
4. Over 35,000 employees form a part of the group

Weaknesses

1. Decreasing asset quality, earnings and coverage ratios will increase business risk
2. Return on Assets is much low when compared to industry and sector averages

Opportunities

1. Positive outlook for the asset management market
2. Focus on retail and commercial bank likely to increase revenue
3. Focus on public finance will help in increasing the revenue

Threats

1. Regulatory changes in Euro zone could affect the bank
2. Uncertainty in Euro zone will affect the bank

Competition

Competitors

1. KBC bank
2. BNP Paribas
3.AXA bank


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