Posted in Banking & Financial Services, Total Reads: 1119
SWOT Analysis of Dexia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Dexia, the bank for sustainable development
Bank offering innovative and adapted solutions
Institutional and individual clients
Private clients, public sector companies, government institutions, small and medium sized businesses in need of financial assistance
Bank offering financial services with emphasis on retail banking, commercial banking and public finance
1. Strong market positions in Belgium and Luxembourg will help in recurring business momentum 2. One of the top 3 banks in Belgium 3. Holds a strong position in Turkey 4. Over 35,000 employees form a part of the group
1. Decreasing asset quality, earnings and coverage ratios will increase business risk 2. Return on Assets is much low when compared to industry and sector averages
1. Positive outlook for the asset management market 2. Focus on retail and commercial bank likely to increase revenue 3. Focus on public finance will help in increasing the revenue
1. Regulatory changes in Euro zone could affect the bank 2. Uncertainty in Euro zone will affect the bank
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