Maybank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 7369
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SWOT Analysis of Maybank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maybank

Parent Company

Malayan Banking Berhad

Category

Banking

Sector

Financial services

Tagline/ Slogan

Humanising  Financial Services Across Asia

USP

Maximizing value for shareholders by staying diversified across geography and business offerings

STP

Segment

Institutional and individual clients

Target Group

SME’s, private individuals ,investors, entrepreneurs, non - profit   organizations  and public institutions in need of financing and banking solutions

Positioning

Malaysia’s largest financial services group offering varied banking services

SWOT Analysis

Strengths

1. Largest bank in Malaysia in terms of number of branches
2. Has a customer base of more than 21 million
3. Has presence in 17 countries across the globe
4. Dividend yield is high when compared to industry and sector averages

5.Return on Assets (ROA) and Return on Equity (ROE) are substantially higher than the industry and sector averages

Weaknesses

1. Much of the banking operations are focused in and around Malaysia and Singapore, hence limited global penetration
2.Much of the revenue comes from retail banking and Islamic banking, less revenue comes from other offerings

Opportunities

1. High opportunity to expand into countries like Laos, once the bank gets the license to operate
2.High opportunity to grow in investment banking in Hong Kong
3.Growth in internet banking will increase the customer base

Threats

1. Changes in economic policies in South East Asian countries will affect the bank significantly
2.Current macroeconomic scenario across the globe affecting the bank

Competition

Competitors

1.Public Bank
2.CIMB Bank
3.Hong Leong Bank



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