Natixis SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1442

SWOT Analysis of Natixis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Natixis  S.A.




Financial services

Tagline/ Slogan

One Company, three core businesses


Bank offering customized financial solutions through its expertise in analysis and advisory



Institutional and individual clients

Target Group

Institutional investors, SME’s, insurance companies, private clients in need of investment solutions, specialized financial services


A French bank offering varied services in corporate banking , investment management and financial services

SWOT Analysis


1. Strong presence in France
2. Part of Group BPCE, one of the largest banking groups in France
3. Bank with high expertise in specialized financial services
4. 20,000 employees from the backbone of the company
4. Presence in 68 countries across the globe


1. Major chunk of the revenue comes from specialized financial services and corporate banking, less revenue comes from other financial offerings
2. Bank facing issues due to the ongoing uncertainty


1. High opportunity to expand in terms of number of branches across France and other European countries
2.Opportunity to grow expertise in other financial offerings apart from corporate banking


1. Uncertainty in Euro zone
2.Regulatory changes in the European countries and US will affect the banking operations



1. BNP Paribas
2. Societe Generale
3. Credit Agricole

4. Deutsche Bank


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