National Bank of Greece SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 1243
SWOT Analysis of National Bank of Greece with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
National Bank of Greece
National Bank of Greece S.A. (NBG)
‘A furore Normannorumlibera nos, Domine’
Bank leading in service offerings by investing in new technology
Institutional and individual clients
Large enterprises, SME’s, Financial institutions, private individuals in need of banking services
Largest Greek bank offering full range of financial products and services to meet the changing needs of customers
1. Bank with largest network of branches in Greece 2. Bank pioneering in mobile and internet banking 3. Has strong presence in over 18 countries Southeastern Europe 4. Largest bank in Greece in terms of deposit accounts 7. Approx 37,000 employees form the staff
1. Not much presence in Asia and Americas 2.Non – performing assets affecting the bank’s performance
1. High opportunity to expand into other parts of Europe and emerging economies through acquisitions 2. Can expand customer base by investing further into mobile and internet banking 3.Immense opportunity to grow in the retail banking and lending, which will improve bank’s performance
1. Weak economic prospects in Greece 2. Uncertainty in Euro zone 3.Regulatory changes of other European countries can affect the bank
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