National Bank of Greece SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1507
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SWOT Analysis of National Bank of Greece with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Bank of Greece

Parent Company

National Bank of Greece S.A.  (NBG)

Category

Banking

Sector

Financial services

Tagline/ Slogan

A furore Normannorumlibera nos, Domine’

USP

Bank leading in service offerings by investing in new technology

STP

Segment

Institutional and individual clients

Target Group

Large enterprises, SME’s, Financial institutions, private individuals in need of banking services

Positioning

Largest Greek bank offering full range of financial products and services to meet the changing needs of customers

SWOT Analysis

Strengths

1. Bank with largest network of branches in Greece
2. Bank pioneering in mobile and internet banking
3. Has strong presence in over 18 countries Southeastern Europe
4. Largest bank in Greece in terms of deposit accounts
7. Approx 37,000 employees form the staff

Weaknesses

1. Not much presence in Asia and Americas
2.Non – performing assets affecting the bank’s performance

Opportunities

1. High opportunity to expand into other parts of Europe and emerging economies through acquisitions
2. Can expand customer base by investing further into mobile and internet banking
3.Immense opportunity to grow in the retail banking and lending, which will improve bank’s performance

Threats

1. Weak economic prospects in Greece
2. Uncertainty in Euro zone 
3.Regulatory changes of other European countries can affect the bank

Competition

Competitors

1.Alpha Bank
2.HSBC
3.Citibank


The table above concludes the National Bank of Greece SWOT analysis along with its marketing and brand parameters.

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