OCBC Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4152
Advertisements

SWOT Analysis of OCBC Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

OCBC Bank

Parent Company

Oversea-Chinese Banking Corporation Limited

Category

Banking

Sector

Financial services

Tagline/ Slogan

World’s Strongest Bank

USP

Banking solutions – tailored for you

STP

Segment

Institutional and individual clients

Target Group

Individuals, SME’s, large corporate and financial institutions in need of financial solutions

Positioning

Bank offering financial solutions for day to day  business needs

SWOT Analysis

Strengths

1. Bank with highest credit rating in Singapore
2. Largest bank in Singapore by market capitalization
3. Bank offering full range of financial services right from banking to insurance
4. Return on Equity (ROE) is high when compared to industry and sector averages

5.Return on Assets (ROA) is high when compared to industry average

6.Dividend yield is high when compared to industry and sector averages
7. More than 530 branches with representative offices in 15 countries

Weaknesses

1. Smallest bank in Singapore by global presence
2. High dependence on Singapore and Malaysia
3.Increase in expenses

Opportunities

1. High opportunity to expand into emerging economies like India and China through acquisitions
2.Increase in private consumption and spending in Far East will help in the growth of retail banking and commercial banking
3.FDI in Malaysia will help in bank’s growth

Threats

1. Ongoing uncertainty in the world
2.Decrease in investments in Singapore and Malaysia will affect the bank
3.Regulatory changes across the world will affect the bank

Competition

Competitors

1. DBS Group
2.HSBC
3.Standard Chartered Bank



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: